If you’re looking to grow your business, media planning is an important part of the process. It’s all about getting the right message out to the right audience, at the right time. To understand what a media plan is, it’s helpful to look at The 5 W’s; who, what, when, where, and why. Let’s take a look at these 5 W’s of media planning.
Who Are You Targeting With Your Media Plan?
The answer to this question will depend on the goal of your media plan. Do you want to target customers already in your database, people similar to them, or a whole new audience? Knowing who you want to reach will help you plan your media strategy.
What Should You Include in Your Media Plan?
Your media plan should include the media outlets you’ll be using, who will be in charge of media buying and placement, and how you’ll be measuring success. You should also decide on the budget for your media plan as well as any additional media planning services you may need.
When Do You Need to Publish Your Messages?
Timing is key when it comes to your media plan. You’ll want to plan your media strategy around peak times; when your target audience is most likely to be online. You’ll also need to ensure that you’re not competing with other media messages in the same time frame.
Where Do You Publish Your Messages?
When working on your media plan, you’ll need to decide which media outlets are best for your message. This could include social media, television, radio, or print media. You also need to consider the cost of media placement and if it’s worth investing in.
Why Should You Invest in a Media Plan?
Starting a media plan is a great way to get your message out and build awareness of your brand. According to WPForms, almost 80% of salespeople who do media plans through social media perform better than their peers. Ultimately, investing in a media plan will help you reach more potential customers and increase your sales.
How to Get Started With a Media Plan?
While this is not one of the 5 W’s, it’s important to discuss. A media plan can seem overwhelming, but it doesn’t have to be. Start by getting to know your target audience, deciding on media outlets, and setting an advertising budget.
Media planning is a vital part of any business strategy. By understanding the 5 Ws of a media plan, who, what, when, where, and why, you’ll be able to create a media plan that’ll help you reach your goals. Give us a call today at M-Marketing Consultants to get started with your media plan.