According to Statista, in the United States, total television advertising spending in 2021 totaled $66 billion. If it’s time for you to boost your company’s profile and contribute to this number, working with a TV advertising agency is a great way to get the results you seek. Here are three signs you should hire a TV advertising agency.
1. Sales Have Plateaued or Are Decreasing
If you notice that sales are remaining level or that they may even be decreasing, it’s a sign that your business’ marketing efforts need an overhaul. Even the best sales and marketing campaigns have limits when it comes to longevity. It’s important to keep advertising fresh and relevant to your prospective customers. Luckily, increasing market share is a lot less complicated when you work with a dedicated TV advertising agency. TV and video marketing campaigns can help you reach a wider, more targeted audience and realize more bang for your marketing buck.
2. It’s Unclear Which Ad Campaigns Are Working and Which Aren’t
Marketing campaign analytics provide an absolute treasure trove of data and actionable information. If you’re not taking the time to review these metrics to determine what’s working and what’s not, you’re missing an incredible opportunity for growth. There should be a high level of certainty around advertising efforts relating to what’s working and what needs adjustment. Not all advertising efforts are the same, and focusing on those that get results is the way to go. Don’t wait until your team is drowning in data before making changes.
3. Your In-House Team Is Overwhelmed
Relying on an in-house team to take on advertising campaigns is often the beginning of a bad situation. Many of the shortfalls that occur in advertising can be directly attributed to a lack of human resources. If the internal team is tasked with managing advertising along with other tasks, they will be spread too thin to excel in either space. Enlisting an outside firm to handle advertising is a straightforward way to make immediate improvements to your company’s profile.
If you’re ready to take your company’s success to the next level, it’s time to hire a TV advertising agency to help you achieve your goals. Working with a dedicated agency allows you and your team to focus on the company’s core business needs while we handle your advertising and marketing needs. Contact us today at M-Marketing Consultants to schedule a consultation to discuss how we can help your business grow and thrive!