The Good Feet Store: A Case Study

The Good Feet Store is a company dedicated to helping people relieve the struggles associated with foot, knee, hip, and back pain. They offer custom fit arch supports for pain relief, balance, and comfort. This brief case study showcases M-Marketing’s partnership and advertising campaign with them and the success we were able to achieve with them.

M-Marketing began working with them on a local level when a store franchisee was struggling to get a response from their current media placements and were looking for an agency to help them navigate their ad choices. Walk-in traffic was down, so business had taken a hit and they needed a way to turn this around. For a store franchisee, walk-in clients are the backbone of the business model.

When embarking on a campaign with a new client, the basic formula is always the same: identify the message you want to communicate, identify your target audience, identify the media that will effectively deliver that message, then buy those media channels as efficiently as possible. All forms of advertising are effective, the tricky part is figuring out which forms will give you the results and the ROI you’re looking for. Luckily, our agency has decades of experience in this area. As a result of our partnership, the franchisee was able to focus on what they do best, while allowing us to focus on what we do best: effective media buying and strategy.

Although we started off with just one store, the turnaround and success we were able to achieve with them led to M-Marketing being recruited to take care of media strategy in an additional 46 designated marketing areas across the country for the company, which translates to roughly half of the US. Walk-in traffic is continuing to improve, and people continue to refer their friends and neighbors to us.

Advertising and media buying are definitely activities where the results speak for themselves. With decades of experience, we have a proven track record in getting the results our clients need. What we do at M-Marketing clearly works, and it will certainly work for other companies. An initial consultation is free of charge and we’re more than happy to help. Get in touch with M-Marketing Consultants today.