Not many businesses can survive these days without having an online presence. Most consumers don’t haphazardly run into the businesses and services they need. The world is just too big nowadays to expect to be found by an ever-changing group of locals on their own. Search engines and map apps are the go-to sources, as is social media. According to Hubspot, Facebook, Instagram, and Twitter are the hottest platforms for marketers and that’s partly because active social accounts organically improve SEO. Here are a few benefits of getting social through your business.
Reach
The days when you just expect people to drive by or rely on word of mouth have passed. Whether you’re a new business or have been around the block for years, the one thing you’d always want to do as an owner is to reach more people. Using social media not only informs current customers of what’s going on at your establishment but also gets messaging across to a whole new demographic in the area.
Offers
One great way to get people through the doors is a deal of some sort. Everyone likes a good coupon or discount and there’s no better way to let people know about it than to post it on social media, which is something digital marketers know very well. Not only can you post about an in-house special, but you can also promote it as an offer campaign and put money behind the post. Welcome to digital media buying.
Data Collecting
Savvy businesses use their ads to create mailing lists, which are used to show customers the happenings at your location and reach out to would-be customers based on their former interactions. Aside from mailing lists, posting and running ads on social media creates another kind of data treasure trove. If the content is sending guests to a website, then the analytics will let the company know if their ad is hitting the target demo or not. That valuable information should never be underestimated.
Once, media buying was mainly for TV and radio. Now, there are entire programs for digital media buying. There has never been a time in history when businesses could target their desired demographic in a better way than right now. If you’re not posting, then your company is behind. Get in touch with us today to work with our team to see just how beneficial digital marketing can be for your business.
