M-Marketing insights
Media Insights
Practical guidance on media planning, radio, TV, creative strategy, and campaign execution.
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Why Your Business Needs Media Planning Services
In today’s fast-paced digital world, media planning services are a must-have for businesses of all sizes and industries. These services help companies reach their target audience through strategic…
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What Is Radio Media Buying?
The practice of radio media buying remains a lucrative media market as we continue into the second fifth of the 21st Century. Media buying is the science of…
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3 Reasons to Hire Media Buying Services
There has been a lot of buzz about media buying services over the last few years. A lot of business owners are not aware of the true value…
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Why You Should Buy Air Time for Your Business
Owning your own business is a challenging but exciting endeavor. You’re responsible for making sure that your products and services are of the highest quality, that you have…
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What to Look For in a Dependable Radio Advertising Agency
Looking for a great way to market your business? You may be surprised to learn that even in today’s digital age, radio advertising is still a great way…
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The Good Feet Store: A Case Study
The Good Feet Store case study is a useful example of how media strategy can support a retail franchise when local advertising needs to drive real-world response. The…
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Comscore VS Nielsen: Popular Media Measurements Explained
Most people have heard the names Nielsen and Comscore, but it is easy to miss how much those companies influence advertising decisions. Their audience measurement data helps agencies,…
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How the Media Buying Industry has Changed Over the Years
Media buying has changed dramatically, but the core job is still the same: place the right message in front of the right audience at the right time, then…
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The 5 W’s of Media Planning
A media plan should answer the same basic questions before a dollar is spent: who are you trying to reach, what are you saying, when should the campaign…
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5 Ways to Help Your Business Grow With Media Planning Services
Media planning services help businesses make smarter advertising decisions before money is spent. Instead of choosing channels based on habit, guesswork, or whichever placement is available, a media…
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Newman Roofing LLC | Case Study
Company: Newman Roofing LLC Industry: Roofing Contractor Location: Single location in Sunbury, OH Market Position: Newman Roofing provides residential roof replacement and repair services in Central Ohio. Environment:…
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The Good Feet Store | Case Study
Company: The Good Feet Store Industry: Retail Store Locations: 100+ Market Position: Good Feet sells custom-fit orthotic that helps people with foot pain as well as back and…